As the holidays creep up, many consumers are actively seeking out DIY projects to make as gifts and these homemade Mason jar beverage sets are a simple and thoughtful present to put together that can easily be customized to the individual. The set includes everything needed to make a cocktail of choice along with an artisan jar to drink it out of.
Holidays are simultaneously intertwined with celebratory boozy beverages as parties become more prevalent. These homemade gifts contain the recipe, ingredients and dishware needed to create a portable hot apple cocktail. The Mason jar is filled with a packet of apple cider, a mini bottle of whiskey, cinnamon sticks and a stylish name tag. The cocktails can also be customized to include ingredients to make other beverages to suit the receiver's drink preferences.
Mason Jar Cocktail Kits
This Pre-Made Beverage Set is a Simple and Festive DIY Gift
Trend Themes
1. DIY Gifts - Opportunity for businesses to create customizable, pre-made gift sets that can be personalized for different occasions and preferences.
2. Portable Beverage Kits - The rise of on-the-go beverage kits that provide all the necessary ingredients and dishware to create a specific drink, catering to consumers who want convenience and customization.
3. Homemade Cocktail Culture - A growing trend of consumers embracing the art of creating homemade cocktails and seeking out unique and curated recipes and kits.
Industry Implications
1. Gift Market - Disruptive innovation opportunity in the gift market by offering personalized, DIY gift sets with pre-packaged ingredients and instructions.
2. Beverage Industry - Opportunity for beverage companies to create portable beverage kits that provide consumers with a convenient and tailored experience.
3. Artisanal Food and Beverage - Innovation opportunity for artisanal food and beverage producers to create curated, homemade cocktail kits using high-quality ingredients and packaging.