Healthy dog food brand Nutram recently released its 2015 holiday campaign, titled #BetterTogether. The campaign is not only visually bold -- with cinemagraph holiday cards of dogs and their owners -- but is also a charitable effort, raising money for animal rescue efforts. Starring Canadian influencers and their pets, this campaign utilizes innovative Flixel technology rather than traditional photo imagery.
Posing in Flixel photos that are one part still image and one part moving clip, this campaign's subjects celebrate the holidays with man's best friend. Whether jumping for treats, wagging their tails or looking lovingly at their owners, each furry Flixel star exhibits a distinct personality and temperament.
Nutram's #BetterTogether campaign promotes the brand's charitable efforts and hopes to raise funds for Oxford County Animal Rescue. During the month of December, Nutram will donate $5 from each sale to the animal organization and is already gaining attention for its cinemagraph holiday cards on social media platforms like Facebook and Instagram.
Philanthropic Pet Campaigns
Nutram's #BetterTogether Campaign Features Flixels of Dogs and Owners
Trend Themes
1. Cinemagraph Advertising - Using Flixel technology to create visually bold and engaging advertising campaigns.
2. Charitable Marketing - Integrating philanthropy into marketing campaigns to raise funds and awareness for social causes.
3. Influencer Engagement - Collaborating with influencers to promote brands and products through social media platforms.
Industry Implications
1. Pet Food - Opportunity for pet food brands to use innovative advertising techniques and support animal-related charities.
2. Animal Rescue - Disruptive innovation opportunity to leverage technology and social media to raise funds and increase awareness for animal rescue organizations.
3. Social Media Marketing - Using influencers and visually engaging content like cinemagraphs to drive engagement and brand awareness on social media platforms.