BetterHelp, the online therapy service, recently launched a new campaign that seeks to raise awareness about men's mental health.
Titled 'Want,' the new campaign asks men a seemingly simple question: "What do you want?" The video unfolds as if we are watching a therapy session, with the man discussing his desire for love, confidence, and connection. However, we find out his roommate simply asked him what he wanted to eat. By answering this question, the video shows how many are earning for a way to deal with these complicated emotions and, ultimately, how therapy can be an important resource.
"Historically, men have been hesitant to reach out and ask for help with their mental health," says James Imrie, creative director, BetterHelp. "We’re starting to see more and more men open up about their feelings and emotions as the long-held stigmas start to fade. Rebecca and the team at Untitled Films did an amazing job capturing the feeling of existential anxiety that plagues so many of us. We’re excited to play a part in continuing to break down these stigmas, while we continue to provide the therapy resources to enable people to work through these feelings."
Men-Focused Mental Health Campaigns
BetterHelp Shines a Light on Men’s Mental Health
Trend Themes
1. Men's Mental Health Awareness Campaigns - Opportunity for online therapy services to create campaigns that encourage men to prioritize their mental health.
2. Breaking Down Stigmas Around Men's Mental Health - Opportunity for organizations to help shift the cultural narrative, making it more acceptable for men to seek help for mental health issues.
3. Addressing the Unique Mental Health Needs of Men - Opportunity for mental health professionals to develop gender-specific approaches to therapy that address the unique challenges men face.
Industry Implications
1. Online Therapy Services - Opportunity to provide more targeted outreach to male populations to promote their services on the importance of mental health.
2. Ad Agencies and Video Production Companies - Opportunity to create compelling advertising that speaks directly to men, supporting awareness of available mental health resources.
3. Mental Health Professionals - Opportunity to develop tailored approaches and treatments specific to the needs of men, meeting them where they are and overcoming traditional obstacles that may derail their treatment progress.