With the growing demand for plant-based protein options, Don Lee Farms has just debuted its new plant-based 'Better Than Beef Burger.' Much like products from Beyond Meat and Impossible Foods, the new burger gives consumers a plant-based alternative to ground beef patties.
According to Don Lee Farms, the new Better Than Beef Burger was designed "to fill a void for a nutritious and satisfying beef alternative in the plant-based burger market." With that mission in mind, the company developed a non-GMO, plant-based burger patty that is completely vegan and gluten-free. The new patties not only mimick the texture and flavor of meat, but they also are the lowest in calories, fat, and saturated fat of the plant-based patties available on the market.
The new patties come in packages of two quarter-pound burgers, and are available from national retailers such as Costco and HEB.
Meat-Mimicking Vegan Burgers
Don Lee Farms' 'Better Than Beef Burger' is Vegan and Gluten-Free
Trend Themes
1. Rise of Plant-based Meat Alternatives - The demand for plant-based protein options, such as Don Lee Farms' Better Than Beef Burger, is increasing as consumers seek more sustainable and ethical alternatives to traditional meat products.
2. Innovative Product Development in the Plant-based Meat Industry - The success of brands like Beyond Meat and Impossible Foods has created opportunities for companies like Don Lee Farms to develop their own plant-based meat alternatives that mimic the taste and texture of traditional meat products.
3. Healthy Plant-based Meat Alternatives - There is a growing trend towards healthier plant-based meat alternatives, such as Don Lee Farms' Better Than Beef Burger, which is low in calories, fat, and saturated fat compared to other plant-based meat patties.
Industry Implications
1. Plant-based Meat Alternatives - Companies like Don Lee Farms, Beyond Meat, and Impossible Foods are disrupting the traditional meat industry by offering alternative, sustainable, and ethical protein alternatives to consumers.
2. Health Food Industry - The rise of plant-based meat alternatives that offer a healthier alternative to traditional meat products creates opportunities for companies in the health food industry to develop and market products that appeal to health-conscious consumers.
3. Retail Industry - The availability of plant-based meat alternatives, such as Don Lee Farms' Better Than Beef Burger, in national retailers like Costco and HEB highlights the growing demand for these products in the retail industry and presents opportunities for retailers to expand their product offerings to appeal to a wider range of consumers.