The ease with which skincare balms remove makeup, dirt and impurities from the skin while also delivering deep nourishment makes them a favorite among consumers—but not when they are difficult to rinse off or leave behind and oily residue. To solve the problems with many traditional cleansing balms, Better Than Balm was created.
This balm starts off as a lightweight oil that breaks down stubborn makeup and sunscreen before going on to become a milky gel that cleanses the skin of impurities and pollutants. Renée Rouleau mindfully made this cleansing balm for consumers who find regular cleansing balms too heavy or waxy, and want to condense a two-step cleansing process into a single step. This cleanser for all skin types is friendly to those who experience breakouts and clogged pores.
Cleansing Skincare Balms
Better Than Balm Goes from a Lightweight Oil to a Milky Gel
Trend Themes
1. Two-in-one Cleansers - Developing cleansers that serve two purposes, such as removing makeup and cleansing the skin, will likely continue to be a growing trend in the skincare industry.
2. Lightweight Skincare Products - As consumers seek more lightweight, easily-rinsable skincare products, there may be opportunities for innovation in creating cleansers and other skincare products that offer both effectiveness and ease of use.
3. Mindful Formulations - As brands continue to prioritize mindful formulations that address consumer needs and preferences, there may be opportunities to develop other skincare products that address common pain points in the industry, such as oily residue and heavy textures.
Industry Implications
1. Skincare - As evidenced by the creation of Better Than Balm, there is an opportunity within the skincare industry to innovate and create products that address common consumer complaints and pain points, such as cleansing balms that are difficult to rinse off or leave behind oily residue.
2. Beauty - Within the beauty industry, there may be opportunities to create products that offer two or more benefits in one package, such as the combination of makeup removal and cleansing offered by the Better Than Balm cleansing balm.
3. Personal Care - As consumers continue to prioritize ease of use and effectiveness in their personal care products, there may be opportunities to innovate and create products like Better Than Balm that streamline a multi-step process into a single step, while still delivering the desired benefits.