These cute laptop bags just say, "I'm the fun one." The heart-studded Betsey Johnson bag also no-so-gently screams fashionista. The glossy patent case has the logo embroidered and a gemstone dotting the "i."
To ensure nothing slides out, it ha a zip closure and an interior pocket to hold your mini gadgets like USBs. It comes in Red, Gold, Black Patent and Silver. $35 is an ultra-low price considering the high profile brand!
Implications - Along with the purchase of expensive products, particularly technology, there exists an undeniable opportunity for companies to up-sell to consumers. Companies who create products that accompany their existing commodities, or perhaps act as protective devices for consumer purchases, will continue to appeal to a broad customer base.
Betsey Johnson Laptop Cover
Heart-Studded "Betseyville" Tote
Trend Themes
1. Fashion-forward Laptop Accessories - Creating stylish and innovative accessories for laptops and other tech devices, offering consumers a chance to customize their tech with interesting designs.
2. Brand-branded Commodity Accessories - Developing fashionable accessories that feature a high-profile branding for loyal customers, strengthening the association between the brand and its customers.
3. Multi-functional Gadget Storage - Designing accessories that not only provide protection, but also offer additional storage or features that cater to specific tech gadgets and their components.
Industry Implications
1. Fashion Industry - Partnering with tech companies to create trendy and fashion-forward tech accessories, tapping into a new market segment and increasing brand appeal to tech consumers.
2. Technology Industry - Investing in the design of tech accessories that enhance the user experience of their products, improving utility and creating additional revenue streams.
3. Retail Industry - Expanding product offerings to include commodity accessories that cater to existing consumers through brand association and customizability, increasing revenue and customer loyalty.