In order to support the LGBTQ community during Pride Month, Nike has revealed this years 2016 BETRUE line.
The line features three different styles of shoes that come in multiple colors. While the Lunar Tempos and Nike HyperRevs are multi-colored to invoke images of the rainbow flag, the Air Max Zeros in this collection are almost completely white except for a small plastic accent at the base that is rainbow colored. The line also includes two different types of t-shirts with either the reclaimed pink triangle symbol which now represents gay pride, or the Nike swoosh in rainbow colors.
The BETRUE collection and others of its kind celebrate the LGBTQ community while also ensuring that they feel support from individuals, groups and businesses alike.
LGBTQ-Inspired Athletic Clothing
Nike Has Come Out with Its 2016 BETRUE Collection
Trend Themes
1. Lgbtq-inspired Clothing - Opportunity for sportswear companies to create more inclusive and diverse clothing lines.
2. Pride Month Marketing - Opportunities for businesses to support the LGBTQ community through various marketing campaigns and events during Pride Month.
3. Reclamation of LGBTQ Symbols - Opportunities for businesses to reclaim and repurpose LGBTQ symbols and use them in a positive and empowering way.
Industry Implications
1. Sportswear - Sportswear companies can create more inclusive clothing lines that celebrate diversity and LGBTQ identity.
2. Marketing - Marketing companies can help businesses create campaigns and events that support the LGBTQ community during Pride Month and beyond.
3. Fashion - Fashion designers and companies can incorporate previously stigmatized symbols into their designs in a positive and empowering way.