Chef Roy Choi, deemed by many to be the "grandfather of the food truck movement," is opening an exciting new concept restaurant on the Las Vegas strip. Bringing the chef's Koreatown-inspired Korean-Mexican fusion food to Sin City, Best Friend boasts a visually stimulating interior that is sure to be a hit with Instagram-driven foodies.
Located within MGM Park, Best Friend has a liquor store-inspired entrance featuring a variety of branded merchandise for sale and a menu featuring some of chef's greatest hits on the other side. Inspired dishes on the menu include a Fried Bologna Sandwich, Tamarind Cod Hot Pot, Fritto Misto Rogers, Slippery Shrimp and Soon DuBu Hot Pot.
Photo Credits: Audrey Ma; Patrick Michael Chin for MGM Resorts
Koreatown-Themed Vegas Restaurants
Best Friend Brings Chef Roy Choi's Fusion Cuisine to Las Vegas
Trend Themes
1. Koreatown-inspired Fusion Cuisine - This trend showcases the blending of Korean and Mexican flavors in a unique and innovative way.
2. Visually Stimulating Interior Design - Restaurants that offer visually appealing and Instagram-worthy interiors are becoming increasingly popular and can attract a large customer base.
3. Liquor Store-inspired Entrances - Incorporating elements of a liquor store into the entrance of a restaurant creates a unique and memorable experience for customers.
Industry Implications
1. Restaurant Industry - Restaurants that embrace Koreatown-inspired fusion cuisine can tap into a growing demand for unique and diverse culinary experiences.
2. Hospitality Industry - Hotels and resorts can enhance their offerings by partnering with innovative chefs like Roy Choi to create exciting and memorable dining experiences for guests.
3. Interior Design Industry - Design firms specializing in creating visually stimulating spaces can find opportunities to collaborate with restaurants looking to create Instagram-worthy interiors.