Hey, Best Buy has found a new way to liberate you from $12,000. They are the first authorized dealers of an all-electric commuter motorcycle. The Brammo Enertia, made in Ashland, Oregon, will first be carried by a select few California stores. Eventually, Brammo hopes the Enertia will be available at the 1,200 stores across the U.S. and 1,500 stores in Europe.
Implications - Best Buy participated in a $10 million dollar investment, so hopefully these bikes go flying off the shelves! The featured video shows off some of the cool Brammo Enertia bikes that are available. The eco-friendly bikes were made specifically for people who want to get to and from work in a flash while saving the environment.
Selling Vehicles at Big-Box Stores
Brammo Enertia Eco-Bike Will Roll Into CA Best Buy Stores Soon
Trend Themes
1. Vehicles in Big-box Stores - The trend of big-box stores selling vehicles (e.g. bikes, motorcycles, scooters) creates opportunities for manufacturers and retailers to collaborate and create innovative distribution channels.
2. Electric Commuter Motorcycles - The trend of electric commuter motorcycles presents opportunities for companies to innovate in the transportation industry by addressing the need for sustainable, eco-friendly modes of transportation.
3. Investing in Sustainable Transportation - Investing in sustainable transportation presents opportunities to commercialize eco-friendly modes of transportation and utilize big-box stores as distributor channels.
Industry Implications
1. Retail Industry - The trend of big-box stores selling vehicles presents opportunities for retailers to expand their product offerings and create new revenue streams.
2. Electric Vehicle (EV) Industry - The trend of electric commuter motorcycles presents opportunities for the EV industry to innovate and provide sustainable transportation solutions that meet the needs of commuters.
3. Investment Industry - Investing in sustainable transportation presents opportunities for investors to support eco-friendly modes of transportation and contribute to the development of innovative transportation solutions.