The Beso Del Sol brand is aimed at marketing its products to Millennials, and as this generation is the largest group of rosé consumers, it launched a new sangria that reflects the branding that Millennials tend to be attracted to.
Called Beso Del Sol Pink, the rosé is made from wine in the Valdepenas region of Spain. It is flavored with natural ingredients like the Spanish orange, lemon, peach, mango and cinnamon. The product features vibrant pink branding and comes in bottles, small individual cardboard boxes, and in boxed form. In addition, one serving of this fruity wine contains only 74 calories – making it well-suited for calorie-conscious individuals.
This vibrant wine can be consumed on its own, or mixed with fruit and hard liquor to make the perfect summer sangria.
All-Natural Sangria Wines
Beso Del Sol Pink is a Rose Flavored With Various Fruits
Trend Themes
1. Millennial-targeted Rosé Sangria - There is an opportunity to develop more wine products that specifically target the Millennial market, offering unique flavors and branding that appeal to their preferences.
2. All-natural Fruit-infused Wines - The trend of creating wines infused with natural ingredients like fruits and spices presents an opportunity to cater to health-conscious consumers looking for flavorful options.
3. Low-calorie Wine Options - Creating wines with lower calorie content can tap into the growing demand for healthier alcoholic beverages and provide an alternative for calorie-conscious consumers.
Industry Implications
1. Wine and Spirits - The wine and spirits industry can explore new flavor combinations and packaging formats to meet the evolving preferences of consumers, particularly Millennials.
2. Beverage Packaging - The beverage packaging industry can develop innovative packaging solutions that cater to the convenience and portability needs of consumers, such as individual cardboard boxes.
3. Healthy Lifestyle Products - The healthy lifestyle products industry can capitalize on the demand for low-calorie alcoholic beverages and create more options for calorie-conscious individuals.