The Bershka Spring/Summer 2012 collection is filled with 90s-inspired designs that exude the feel of endless summer, freedom and adventure.
This season the fashion house has opted for bold combos, featuring laid-back denims, tees, crop tops, skirts, floral flowing dresses and accessories. Neon detailing on the clothing and accessories add a hint of rebellion to this season’s collection.
The campaign, brilliantly photographed by Tom Craig, captures the youthful and free-spirited essence of the brand. Shot in Los Angeles with a dusty, desert, roadside backdrop, the campaign is sure to leave you longing for those carefree days of summer.
The Bershka Spring/Summer 2012 campaign features Alexandre Cunha, Zippora Seven and two other models.
Reference: Bershka and the Electric
Summer Road Trip Campaigns
The Bershka Spring/Summer 2012 Lookbook is Carefree
Trend Themes
1. 90s-inspired Designs - Design clothing and accessories inspired by the bold and carefree aesthetics of the 90s for a nostalgic and rebellious twist.
2. Laid-back Denims - Develop comfortable and stylish denim products with a relaxed fit for a perfect blend of comfort and fashion.
3. Youthful and Free-spirited Campaigns - Create advertising campaigns that capture the essence of youth and free-spiritedness, evoking emotions of nostalgia and longing.
Industry Implications
1. Fashion - Incorporate neon detailing and rebellious elements into fashion collections to attract the younger generation seeking an edgier style.
2. Photography - Specialize in capturing the youthful and carefree essence of brands, particularly targeting fashion and lifestyle campaigns.
3. Advertising - Offer unique and creative advertising solutions that portray a sense of nostalgia and longing, tapping into the emotional connection with consumers.