This holiday season, Applebee's wants to help you indulge in a drink or two with two supersized holiday cocktails: the Berry Merry Colada and the Reindeer Punch.
Dubbed the $5 Sleigh Bell Sips, these new cocktails are a budget-friendly way to enjoy a boozy holiday drink. The first of the new drinks, the Berry Merry Colada, is a tropical piña colada with a strawberry swirl, Captain Morgan Spiced Rum, and Midori. As for the Reindeer Punch, this drink is made from Smirnoff Vodka, Ocean Spray cranberry juice, and sweet & sour, and cherry. While the flavors are certainly tasty, the real draw of these drinks is the supersized portions. Each cocktail is served in a "Mucho glass," which means just one is probably enough.
Supersized Holiday Cocktails
Applebee's Berry Merry Colada is a Piña Colada with a Festive Twist
Trend Themes
1. Supersized Cocktails - Opportunity for bars and restaurants to offer larger, indulgent cocktails that provide added value to customers.
2. Budget-friendly Drinks - Opportunity for bars and restaurants to create affordable holiday cocktails that attract cost-conscious customers.
3. Festive Twist Cocktails - Opportunity for bars and restaurants to experiment with holiday-themed twist on classic cocktails for a unique and seasonal experience.
Industry Implications
1. Hospitality - Disruptive innovation opportunities for bars and restaurants to enhance their drink menus and attract holiday customers.
2. Alcoholic Beverages - Disruptive innovation opportunities for brands to introduce new supersized and budget-friendly cocktail options for the holiday season.
3. Holiday Events - Disruptive innovation opportunities for event planners and organizers to incorporate supersized holiday cocktails into their festive offerings.