Torani's Puremade Bergamot Syrup delivers a refreshing, citrus-forward flavor experience that was inspired by culinary tourism. This new syrup adds the essence of Earl Grey to drinks and it taps into consumer desires. As Andrea Ramirez, consumer & customer market insight manager at Torani, says "Our research has shown that after two years of an ongoing pandemic, consumers are increasingly looking towards brighter days and are eager to experiment with new and inventive flavors from the comfort of home."
Bergamot is a flavor that consumers are becoming increasingly curious about and it has the potential to add freshness to cold coffee-based drinks and other refreshment beverages. Thanks to its floral notes and aromatic qualities, bergamot is said to pair well with rich and creamy flavors.
Aromatic Bergamot Syrups
Torani's Puremade Bergamot Syrup Adds Earl Grey Flavors to Beverages
Trend Themes
1. Bergamot Flavor Trend - The trend in bergamot flavor presents a disruptive innovation opportunity for beverage companies to create unique and refreshing drinks that attract consumers looking for new and exciting flavors.
2. Culinary Tourism Inspiration Trend - The trend to be inspired by culinary tourism presents a disruptive innovation opportunity for ingredient companies to find unique taste inspirations from various cultures and introduce them to the market in an appealing way.
3. Convenience and Home Experimentation Trend - The trend towards home experimentation and seeking convenience presents a disruptive innovation opportunity for beverage companies to provide new and easy-to-use flavor options that consumers can use to create unique and personalized drinks at home.
Industry Implications
1. Beverage Industry - The beverage industry can tap into the bergamot flavor trend to create unique and refreshing drinks that attract consumers looking for new and exciting flavors.
2. Ingredient Industry - The ingredient industry can be inspired by the trend in culinary tourism to find unique taste inspirations from various cultures and introduce them to the market in an appealing way.
3. Home Beverage Experimentation Industry - The home beverage experimentation industry can provide new and easy-to-use flavor options that consumers can use to create unique and personalized drinks at home as part of the convenience and experimentation trend.