The 2012 Geneva Motor Show hasn't even started yet, and already the rumored Bentley SUV may have stolen the spotlight. The much-talked about SUV is still nothing more than a rumor (officially), but the talk is that a working concept is set to debut at the upcoming auto show.
The Bentley SUV would be based off of the Audi Q7 and be powered by a W12 engine. Unlike other luxury automotive SUVs, the Bentley SUV is said to have 'legitimate off-road capabilities.' Bentley owners may not be into tearing up the back country every weekend, but it would still be nice to have the option to do so. Just a heads up, the images shown here are artist renderings of what the SUV could look like. We'll have to wait until the 2012 Geneva Motor Show to (hopefully) get a glimpse of the real deal.
Ultra-Luxury SUV Debuts
The Bentley SUV is Rumored to Arrive at the 2012 Geneva Motor Show
Trend Themes
-
Ultra-luxury Suvs — Disruptive innovation opportunity: Develop an ultra-luxury SUV with legitimate off-road capabilities to cater to affluent customers seeking both luxury and adventure.
-
Concept Car Debuts — Disruptive innovation opportunity: Showcase new concept cars at auto shows to generate hype and gauge consumer interest before production.
-
Automotive Design Renderings — Disruptive innovation opportunity: Use artist renderings to visualize and create buzz around future car models before they are officially revealed.
Industry Implications
-
Automotive Manufacturing — Disruptive innovation opportunity: Partner with luxury car brands to manufacture SUVs with unique features and capabilities.
-
Auto Shows and Events — Disruptive innovation opportunity: Organize and host auto shows to provide a platform for automakers to unveil their latest concepts and innovations.
-
Automotive Design and Visualization — Disruptive innovation opportunity: Offer automotive design and visualization services to help automakers bring their concepts to life and engage consumers.