In light of the 2014 Detroit Auto Show that took place in North America last month, England auto manufacturing company Bentley has unveiled their newest Bentley Mulsanne Birkin. The new model is limited edition to only 22 cars and is sold exclusively in Europe.
The cars will be available in three different colors -- the Ghost White, two-tone scheme with Dark Sapphire and Fountain Blue. Visually, there are a number of changes to the model like 21-inch wheels, numbered door sill plaques, a three-dimensional Flying B logo stitched onto headrests and wood accents throughout the new model. With a 6.75 liter twin turbocharged V8 engine, producing 505 HP and an 8 speed ZF automatic transmission.
Inspired by the legendary Bentley Boy who raced in Europe in the 20s and 30s named Sir Tim Birkin, Bentley ups its game in the world of luxury automobiles.
Luxuriously Finite Vehicles
The Bentley Mulsanne Birkin has a 6.75 Turbocharged V8 Engine
Trend Themes
1. Limited-edition Luxury Vehicles - The trend toward producing exclusive, high-end cars with limited availability creates a sense of exclusivity for consumers and increases their perceived value.
2. Personalization and Customization - Allowing customers to select specific colors, accents, and features in luxury vehicles provides a unique, personalized experience that can set apart brands and increase loyalty.
3. Upgraded Performance and Technology - Incorporating cutting-edge technology and high performance features into luxury vehicles highlights the brand's commitment to innovation and creates a superior driving experience.
Industry Implications
1. Luxury Automotive Manufacturing - As the demand for high-end vehicles continues to rise, businesses in the luxury automotive manufacturing industry need to differentiate themselves to meet consumer expectations.
2. Personalization and Customization Services - Businesses that offer luxury customization services for high-end vehicles can capitalize on the trend of personalization and offer unique features and options to consumers.
3. Technology and Performance Enhancement - Companies that specialize in developing advanced technology and performance enhancements for luxury vehicles can partner with luxury automakers to offer cutting-edge features and innovation that sets them apart from competitors.