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The Bentley Chess Set Gets Auctioned off for a Good Cause

Those who have the sophisticated taste for luxurious automobiles and strategy games will find that the Bentley Chess Set will suit both passions just fine.

The Bentley Chess Set is a high-class, quality-built chessboard that's been constructed with solid cherry wood and "overlain with Bird’s Eye Maple, Madrona and Burr Walnut veneers," according to their auction site. The pieces were inspired from unique car features that Bentley has featured in their cars over the past few years. For example, the GT Speed alloy wheel and the Mulsanne door handles served as the influence for some of the chess pieces.

The set is currently available at the Bentley Bespoke Auction. The money raised will go towards the Prince's Trust, which is charity that helps build the confidence and motivation of disadvantaged youth.
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