Benjamin Talks is a Long Island-based company founded by a team of finance experts who wanted to create a resource that would better equip kids for their futures by teaching them how to save, invest, and spend their money in a responsible way.
The company's first product is the Benji Bank, which redesigns the classic piggybank into a tool to build financial fitness. Benji Bank features three compartments, which are labeled Spend, Save, and Give. When kids receive cash, they can add it to any one of the transparent compartments, and see how their money multiplies. With a clear visual teaching method, Benji Bank introduces kids of all ages to the importance of being cautious with their cash so that they can build up their capital
Kid-Friendly Financial Literacy Tools
Benjamin Talks' Benji Bank Teaches Responsible Spending
Trend Themes
1. Youth Financial Education - There is an opportunity to develop more educational resources to teach youth financial literacy and responsibility.
2. Innovative Piggy Banks - Piggy banks can be redesigned to be more than just a container for coins; they can serve as a tool for financial education.
3. Visual Financial Learning Tools - Visual aids can help children of all ages understand the value of money and how to use it responsibly.
Industry Implications
1. Banking - Banks can create new products and services that help educate children about personal finance and fiscal responsibility.
2. Education - Educational industries can capitalize on the need for more financial literacy resources for children and develop engaging tools to help kids learn.
3. Toy Manufacturing - Toy manufacturers can partner with finance specialists to create educational and entertaining piggy banks that teach children financial responsibility.