As informative, fun and social as the Internet is, it can also be rife with content that is inappropriate for children, which the Beneva Foundation campaign illustrates quite literally. It focuses on kid drawings that appear innocent and sweet at first, but are quickly revealed to be vulgar and risque. Children draw what they know and if they are exposed to adult content on the Internet, it will affect their daily lives.
Conceived and executed by Jandl, an ad agency based in Bratislava, Slovakia, the Beneva Foundation campaign may be shocking, but it is not as shocking as the real thing. It urges guardians to not "let [their] children online with no supervision" because "the Internet is a dangerous place."
Vulgar Kid Drawing Ads
The Beneva Foundation Campaign Shows the "Internet is a Dangerous Place"
Trend Themes
1. Child-safe Internet - Disruptive innovation opportunity: Developing technologies and platforms that provide safe and age-appropriate content for children on the Internet.
2. Online Parental Supervision - Disruptive innovation opportunity: Creating tools and services that allow parents to monitor and control their children's online activities to ensure their safety.
3. Digital Literacy for Kids - Disruptive innovation opportunity: Establishing educational programs and resources to teach children how to navigate the Internet responsibly and identify inappropriate content.
Industry Implications
1. Internet Safety Software - Disruptive innovation opportunity: Designing software solutions that filter and block inappropriate content for children across various online platforms.
2. Parental Control Apps - Disruptive innovation opportunity: Developing mobile applications that enable parents to set restrictions and monitor their children's Internet usage on smartphones and tablets.
3. Edtech for Digital Literacy - Disruptive innovation opportunity: Creating educational technology tools and platforms that teach children about online safety, responsible Internet use, and identifying inappropriate content.