The benefits of live bacteria are many — including anti-microbial properties and the encouragement of cell renewal. Rosie Broadhead — who is a Central Saint Martins graduate, has decided to take advantage of these qualities and make use of them within the parameters of the fashion industry. The project is a collaboration between the emerging designer and microbiologist Christopher Callewaert.
She designs a leotard-like garment that harnesses the powers of probiotic technology and enhances the wearer's experience, allowing for a swift immunity boost and a reduction of body odor. The probiotic components are contained in areas that are tight and most prone to sweat. With an emphasis on functional clothing, Rosie Broadhead makes the case that the benefits of live bacteria and the importance of sustaining life of such sorts.
Photo Credits: Karl Felix
Live Bacteria-Woven Fabrics
Rosie Broadhead Introduces the Benefits of Live Bacteria to Fashion
Trend Themes
1. Probiotic Fashion - Probiotic fashion takes advantage of the benefits of live bacteria, such as anti-microbial properties and cell renewal, to enhance the wearer's experience.
2. Functional Clothing - Functional clothing, incorporating live bacteria, aims to provide additional benefits to the wearer, like immunity boost and reduction of body odor.
3. Microbiome Integration - Microbiome integration in fashion explores the potential of incorporating live bacteria into garments for various health and wellness purposes.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage probiotic fashion to introduce innovative garments with added functional benefits and enhanced wearer experience.
2. Health and Wellness - The health and wellness industry can explore the integration of live bacteria in clothing to provide benefits like immunity support and odor reduction to consumers.
3. Textile Manufacturing - Textile manufacturing industry can explore opportunities to develop specialized fabrics that integrate live bacteria for functional purposes, opening up new market segments.