Benefit Cosmetics enlisted the help of Maesa for the design of its new 'b.right!' skincare collection.
Offering skincare essentials, the b.right! collection includes 16 pieces, all packaged in an interesting antique-style, apothecary aesthetic inspired by old-school glass apothecary bottles. For a "a modern, organic twist," they feature caps that look like corks; these were made by dipping and coating the caps in film that has been submerged in water. The glass bottles from the collection were also tinted blue and small notches were applied to their exteriors to give a more vintage feel as well as to provide the customer with a "tactile experience."
The b.right! collection from Benefit Cosmetics is currently available at Benefit boutique stores and Sephora.
Apothecary Beauty Branding
Antique Bottles Inspire Packaging for Benefit Cosmetics b.right! Line
Trend Themes
1. Antique-style Packaging - Incorporating an antique-style, apothecary aesthetic for product packaging has the potential to attract consumers seeking a visually unique and tactile experience.
2. Eco-friendly Packaging - Using natural materials such as cork and glass for packaging can appeal to consumers who prioritize sustainability.
3. Modernizing Vintage Design - Updating vintage design elements can create a fresh appeal to consumers while still offering a sense of nostalgia and history.
Industry Implications
1. Skincare - Skincare brands can explore using antique-style packaging to differentiate themselves in the market and appeal to consumers who prioritize aesthetics and sensory experiences.
2. Cosmetics - Cosmetic brands can attract and retain customers by incorporating eco-friendly packaging and highlighting their commitment to sustainability.
3. Product Design - Product designers can explore ways to modernize vintage design elements and incorporate eco-friendly materials for packaging to create a unique and visually appealing product.