The Bench spring/summer 2014 line is directed to the youth, and features carefree, around-the-clock apparel, suitable for any lifestyle.
The 24 hr Life collection is inspiring its wearers to live freely and fully, as depicted in this video. Its collection has been made to be comfortable and non-restrictive and to seamlessly go from day to night, and back to daylight. Its line has its iconic logo branded on the clothing, and is promoted as activewear and comfortable evening-wear. The line has been accustomed to featuring a lot of gray apparel, but it has incorporated fluorescent drawstrings in this collection.
Bench has always appealed to the active lifestyle, and has promoted its line to be targeted to those who are adventurous and fearless. The mix of variation in its clothing can be enjoyed by anyone who enjoys comfort and casual clothing, with a bit of spunk.
Youthfully Versatile Fashion
The Bench Spring/Summer 2014 Line is Sporty and Versatile
Trend Themes
1. Youthful Activewear - Disruptive innovation opportunity: Develop comfortable and versatile activewear that appeals to a younger demographic.
2. Around-the-clock Apparel - Disruptive innovation opportunity: Create clothing that seamlessly transitions from day to night, catering to the increasingly busy lifestyles of consumers.
3. Mix of Comfort and Spunk - Disruptive innovation opportunity: Combine comfort and casual clothing with unique, eye-catching elements to appeal to fashion-forward consumers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology into clothing design to create functional, stylish garments.
2. Sportswear - Disruptive innovation opportunity: Develop athletic apparel that fuses comfort, style, and versatility for active individuals.
3. Youth Fashion - Disruptive innovation opportunity: Explore sustainable and eco-friendly materials for trendy apparel targeted towards the youth market.