Car Dealership-Inspired Luxe Bags

Balenciaga's New Belt Pack Boasts Familiar Graffiti Graphics

Luxury fashion house Balenciaga introduces a new Belt Pack as a part of its Spring/Summer 2019 lineup and it boasts an inspiration drawn from American car dealerships. Last year, the house dropped a Graffiti Belt Bag and this follows a similar route, revisiting the silhouette in a printed mannerism.

The accessory boasts aesthetics that recall street art, but when looked at closely, it features car tag prints to nod to the overarching theme. The bag is entirely constructed from 100% lambskin and has a black base decorated with scribbles. These scribbled texts reference the marketing work on car shields at dealerships. The color palette of the decorations is vibrant to contrast against the dark base, featuring hues of blue, red, green, and yellow.
Trend Themes
1. Car-inspired Fashion - Opportunity for fashion brands to incorporate automotive design elements into their collections, creating unique and eye-catching products.
2. Street Art Aesthetics - Potential for artists and designers to explore graffiti-inspired graphics in their creations, tapping into the urban art trend.
3. Luxury Accessory Remix - Space for luxury brands to reimagine and reinvent popular accessories by infusing them with unexpected themes and inspirations.
Industry Implications
1. Fashion - Fashion designers can incorporate car-inspired motifs and street art aesthetics into their collections, offering innovative and visually compelling products to consumers.
2. Automotive - Car manufacturers and dealerships can collaborate with fashion brands to create limited-edition accessories that celebrate automotive culture, attracting a wider audience.
3. Luxury Goods - Luxury brands can experiment with unconventional inspirations to create exclusive accessories that cater to high-end consumers seeking unique and statement-making pieces.

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