Belly Ballot created an unusual contest with a $5000 prize with the aim of their contestant's baby through a crowd voting process. Natasha Hill, a 26-year-old art teacher, won this contest and will find out her baby's March 22nd, after an online crowd vote.
The contest sort of makes sense once the companies business model is looked into. Belly Ballot is a social baby naming website that lets parents decide on their baby's names through crowd voting. Users pick five favorite names, invite their friends and family to vote and announce their final choice on Facebook and Twitter.
With the aim of promoting the company and social baby naming, the contest will help Natasha in her finances and hopefully provide a desirable name for her baby.
Virally Crowdsourced Baby Naming
Belly Ballot Created an Unusual Social Baby Naming Contest
Trend Themes
1. Social Baby Naming - Companies can create innovative baby naming services that allow parents to crowdsource their baby's name with the help of social media.
2. Crowd Voting Contests - Businesses can run crowd voting contests that increase engagement and promote their brand at the same time.
3. Gamification of Naming - Organizations can add an element of gamification to the baby naming process, creating fun and interactive experiences for parents and family members.
Industry Implications
1. Family and Parenting Services - Family and parenting services can create social baby naming platforms, allowing parents to crowdsource their baby's name with the help of social media.
2. Marketing and Advertising - Marketing and advertising agencies can run crowd voting contests to increase engagement and promote their clients' brand at the same time.
3. Technology and Gaming - Technology and gaming companies can create gamification strategies for baby naming, creating fun and interactive experiences for parents and family members.