One look at Bellis Preserves packaging and you can tell that more time and effort went into its creation. While the majority of companies are quite happy to print cartons and labels en masse, one student designer strove to experiment with handcrafted packaging.
Napasawan Sirisukont's assignment was to dream up a hypothetical new branding scheme for a New York producer of organic snacks and fruit jams. The company takes pride in the careful making of its goods, so the designer wished to reference this by rendering the meticulous assembly of the boxes and stickers obvious. Most noticeably, the paper has been diligently woven on several sides of the containers, and many of them feature elaborately folded lids. Bellis Preserves packaging also displays the artist's detailed illustrations of the high-quality ingredients inside.
Plaited Paper Packaging
Bellis Preserves Branding Communicates a Carefully Crafted Mission
Trend Themes
1. Crafted Packaging - Opportunity for packaging companies to offer personalized and unique designs for clients' products.
2. Artistic Branding - Branding agencies have an opportunity to enhance brand recognition and awareness with creative and visually appealing designs.
3. Sustainable Packaging - The trend towards organic and natural products creates an opportunity for eco-friendly packaging solutions that reflect a brand's values.
Industry Implications
1. Packaging - The packaging industry has an opportunity to innovate and create new packaging designs and materials that meet the demand for creativity, sustainability and brand differentiation.
2. Food - Opportunities for food companies to differentiate their products with unique packaging that reflects their brand values and commitment to quality and craftsmanship.
3. Design - Designers can capitalize on the trend towards personalized and unique branding by offering custom design solutions that integrate with a brand's mission and values.