If you want your hair to look like Twilight star Kristen Stewart's, you'll have to buy yourself Bella's Hair Comb. That's how life works: you buy a celebrity product and you instantaneously achieve their beauty and status.
Sarcasm aside, Bella's Hair Comb continues a long line of hilarious products to be released in association with the Stephenie Meyer mega series. Girls still going through their adolescent years will no doubt rush out to get their hands on one of these sparkling hair groomers and, to be honest, it's actually quite a fun movie tie-in product. I'd rather things like this exist than life-sized Edward Cullen pillows.
Bella's Hair Comb comes studded with $30 worth of fake precious stones. Even more precious would be seeing teenagers legitimately giving this as a gift to one another.
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Bella's Hair Comb Lets You Feel Closer to Twilight's Star Locks
Trend Themes
1. Celebrity-themed Personal Care Tools - There is an opportunity for disruptive innovation in creating high-quality grooming tools and personal care products with celebrity tie-ins.
2. Nostalgic Pop Culture Accessories - Capitalizing on popular culture icons by creating accessories that satisfy the consumer desire for nostalgia presents disruptive innovation opportunities.
3. Luxury Personal Care Tools - There is an opportunity for disruptive innovation in creating high-end personal care tools with unique design features for consumers who value aesthetic appeal in addition to performance.
Industry Implications
1. Cosmetics and Beauty - Beauty companies can capitalize on the celebrity craze by offering high-quality personal care products with celebrity tie-ins, similar to Bella's hair comb.
2. Fashion Accessories - Entrepreneurs could start establishing new brands that cater to the consumer demand for nostalgic pop culture accessories such as Bella's hair comb.
3. Jewelry - Combining high-quality personal care tools with jewelry design aesthetics presents an opportunity for innovation in the jewelry industry.