In honor of the Cleveland Browns enjoying their first feature on Sunday Night Football in the past 11 years, Pepsi has created a brand-new 'Believeland' soda.
To truly honor the Cleveland Browns, Pepsi teamed up with the team's defensive end Myles Garrett and Sunday Night Football. The result of the sporty collaboration is a bright orange drink that is designed to match the team's signature brown and orange color scheme. Naturally, the Believeland soda is a limited-edition drink, with only 1,100 bottles made. The bottles will also only be available at the free tailgate party taking place at Lindey’s Lake House Flats in Cleveland on September 22.
Best of all, Pepsi created five bottles with golden labels, which will reward lucky winners with a special mystery prize.
Sporty Orange-Hued Sodas
The Bright Orange 'Believeland' Pepsi Celebrates the Cleveland Browns
Trend Themes
1. Limited-edition Team Collaborations - The trend of brands collaborating with sports teams to create limited-edition products, such as the 'Believeland' soda celebrating the Cleveland Browns, presents opportunities for unique marketing and fan engagement strategies.
2. Color-matched Beverages - The trend of creating beverages that match the color schemes of sports teams, like the bright orange 'Believeland' soda, offers opportunities for brand partnerships and customized product offerings.
3. Experiential Marketing at Tailgate Events - The trend of hosting tailgate parties to promote limited-edition products, as seen with the exclusive availability of the 'Believeland' soda at a Cleveland tailgate party, presents opportunities for experiential marketing and creating memorable brand experiences.
Industry Implications
1. Beverage - The beverage industry can explore opportunities to collaborate with sports teams to create color-matched limited-edition drinks, fostering brand loyalty and engagement with fans.
2. Sports Marketing - The sports marketing industry can leverage the trend of limited-edition team collaborations to create unique brand partnerships and sponsorships that resonate with fans and drive consumer interest.
3. Event Management - The event management industry can capitalize on the trend of experiential marketing at tailgate events by offering services to brands looking to create memorable experiences and engage with consumers in a unique setting.