Anticipation is rising in Beijing for the Summer 2008 Olympic Games, and that excitement has translated into some pretty unique art. Song of Sand 2008, shown in the above video, is a really creative project that celebrates Chinese art forms and symbolism in conjunction with the Olympic brand.
Traditional Chinese music plays in the background as an artist continually creates, wipes away and recreates images on an illuminated surface which makes the art appear as shadowed silhouettes.
Beijing Olympic Art
Song of Sand 2008
Trend Themes
1. Interactive Art - The trend of interactive art presents an opportunity for artists to engage and captivate audiences in unique and dynamic ways.
2. Cultural Celebration - The trend of incorporating cultural elements in art provides opportunities for artists to celebrate and showcase diverse traditions and heritage.
3. Branded Collaborations - The trend of collaborating with brands allows artists to explore new creative territories and reach wider audiences.
Industry Implications
1. Art and Design - The art and design industry can leverage the interactive art trend to create innovative exhibitions and installations.
2. Tourism and Hospitality - The tourism and hospitality industry can benefit from incorporating cultural art experiences to enhance visitor experiences and promote local heritage.
3. Marketing and Advertising - The marketing and advertising industry can utilize branded collaborations with artists to create unique and engaging brand campaigns.