We all either know or have heard of women marrying for money, but the Beijing Moral Education Center for Women specifically teaches classes to show Chinese women how to do just that.
The classes apparently teach women to improve certain habits and tendencies in order to make them more appealing to rich men. Over 30 hours of classes that range from how to apply make-up using the most flattering techniques to how to tell if a man is lying judging by his facial expressions, women attending the Beijing Moral Education Center learn how to snag a wealthy man.
The classes have been available since August 2010 and have attracted 2,800 middle-class women looking to get hitched.
"By taking the classes at this school, women can raise their personal qualities -- and perhaps better meet the expectations of men like us who are looking for a girlfriend or a companion," says 32-year-old Wen Wen, who is dating one of the school's graduates.
Marry-a-Millionaire Lessons
Beijing Moral Education Center Teaches Women How to Wed the Rich
Trend Themes
1. Marrying for Money - Opportunity for disruptive innovation in the matchmaking industry by developing platforms or services that cater specifically to individuals seeking wealthy partners.
2. Personal Branding - Opportunity for disruptive innovation in the self-improvement industry by creating programs or services that help women enhance their image and personal qualities to attract wealthy suitors.
3. Financial Literacy - Opportunity for disruptive innovation in the education industry by creating courses or platforms that teach women about personal finance and investment to empower them in relationships with wealthy men.
Industry Implications
1. Matchmaking - Opportunity for disruptive innovation in the matchmaking industry by developing platforms or services that cater specifically to individuals seeking wealthy partners.
2. Self-improvement - Opportunity for disruptive innovation in the self-improvement industry by creating programs or services that help women enhance their image and personal qualities to attract wealthy suitors.
3. Education - Opportunity for disruptive innovation in the education industry by creating courses or platforms that teach women about personal finance and investment to empower them in relationships with wealthy men.