The Beginning Boutique lookbook 'Dream State' is sunny and fierce. The models are adorned in the hottest styles of the coming season. Look features include angle-hemmed, high-waisted denim shorts and an acid wash blazer. The shoot is set in a skate park bowl, littered with graffiti. The setting was a perfect choice for the editorial, emphasizing the wearability of the clothing.
The Beginning Boutique is an Australian, online-based boutique. The shop is run by a team of super hot, super hip artists. The apparel sold is restocked by hand each week, bringing fans the coolest looks from brands like Karen Walker, Unif, Stylestalker and much more. The digital boutique was founded in 2008, and has grown to be the most recognized online store in Australia. The website has an international following and cult fan base.
Blondtourage Skatepark Pictorials
The Beginning Boutique Lookbook is Sunny and Chic
Trend Themes
1. Skate Park Fashion - Opportunity for fashion brands to create collections inspired by skate park culture.
2. Digital Fashion Retailing - Opportunity for more fashion retailers to follow The Beginning Boutique's successful online retail model.
3. Graffiti-inspired Fashion - Opportunity for fashion designers to create collections inspired by graffiti art.
Industry Implications
1. Fashion - Fashion industry has an opportunity to tap into skate park culture and graffiti art for inspiration.
2. Retail - Retailers can learn from the successful online model of The Beginning Boutique.
3. Art - Graffiti artists and street artists have an opportunity to collaborate with fashion brands to create unique collections.