Most people don’t think "off-roading" when they think of the Volkswagen Beetle, but that could all change with the Beetle Dune. The Dune is a concept car designed for the great outdoors. Beetles have actually been redesigned by enthusiasts for off-road use since their inception; those modified models are known as Baja Bugs.
The Beetle Dune sits up much higher than the street-going version and has chrome plates on its front and rear. The interior is bathed in yellow and features what looks to be a touchscreen infotainment system. One noticeable addition is a handlebar in place of the glove box. Again, the Beetle Dune is only a design study, but if enough consumers get behind the idea then VW could sign off on a limited production run.
Sand-Conquering City Cars
The Beetle Dune is Designed for Off-Roading Adventures
Trend Themes
1. Off-road City Cars - The trend of designing cars for off-road use in the city, like the Volkswagen Beetle Dune, presents an opportunity in the automobile industry for disruptive innovation.
2. Customized Baja Bugs - The trend of modifying Volkswagen Beetles for off-road use presents an opportunity in the automobile industry for custom car shops to offer unique and specialized modifications.
3. Innovative Infotainment Systems - The trend of incorporating touchscreen infotainment systems in cars, like the Beetle Dune, presents an opportunity in the technology industry for further development of innovative in-car systems.
Industry Implications
1. Automobile - The automobile industry can capitalize on the trend of designing off-road city cars like the Volkswagen Beetle Dune for a new and unique market.
2. Custom Car Modification - The trend of modifying Volkswagen Beetles for off-road use presents a new market for custom car shops to offer unique and specialized modifications that cater to off-road enthusiasts.
3. Technology - The trend of incorporating touchscreen infotainment systems in cars, like the Beetle Dune, presents a new market for technology companies to offer innovative in-car systems that meet increasing consumer demand for high-tech experiences during their commutes.