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This Collaborative Line of Beer Infused Food is Spicing up Seafood

GUINNESS is an iconic Irish stout beer that is known for its dark, full-bodied taste and creamy finish; Diageo, the producer of GUINNESS is teaming up with High Liner Foods (the frozen seafood company) to offer a line of beer-infused food.

Distinctive Seafood is the name of the new line, and it is the first collaboration between High Liner Foods and Diageo. It will feature cuts like cod, salmon, tilapia and shrimp, with the taste of stout. These options are available in battered, Panko-breaded, flame-seared, barbecue-glazed and flame-seared herb-glazed with a touch of GUINNESS.

It has become a common feature to use wine as the secret ingredient in so many recipes, but beer adds a distinctive taste and is becoming a staple in many dishes, both at home and in restaurants.
Trend Themes
1. Beer-infused Food - There is a trend of infusing beer into food products, creating unique and flavorful dishes.
2. Collaborative Food Partnerships - Collaborations between different food companies to create innovative and bold food offerings.
3. Alternative Ingredients - Using beer as an alternative ingredient in recipes, providing a new twist on traditional dishes.
Industry Implications
1. Frozen Seafood - The frozen seafood industry can explore the integration of beer-infused products to capture a new consumer segment seeking unique flavors.
2. Beer and Spirits - Beer and spirits producers can expand their reach by partnering with food companies to create beer-infused food products.
3. Restaurant and Food Service - Restaurants and food service establishments can embrace the trend of beer-infused dishes, offering customers a novel culinary experience.

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