'Bottom Sniffer' is a new type of beverage from Woof & Brew that introduces "beer" for dogs. The all-natural beverage is non-alcoholic and non-carbonated, although it is branded in such a way that will remind pet owners of the beer bottles they drink. The ingredient list from this unique dog-friendly drink includes flax, dandelion, burdock and nettle, which is a combination that's said to enhance a pet's overall well-being.
As well as being sold at just about 200 pet stores in the UK, Bottom Sniffer is also sold through 100 dog-friendly pubs. Woof & Brew recommends serving this refreshing beer-inspired beverage alone as a drink, or over food.
Woof & Brew also makes an assortment of alternative beverages for dogs, including teas, tonics and infused water.
Dog-Friendly Brews
Woof & Brew's 'Bottom Sniffer' is a Special Non-Alcoholic Beer for Dogs
Trend Themes
1. Non-alcoholic Pet Beverages - Creating non-alcoholic beverages specifically for pets presents an opportunity for pet product manufacturers to tap into the growing market of pet owners looking to provide unique and enjoyable experiences for their pets.
2. Branded Pet Products - Branding pet products with familiar visuals, such as beer bottles, appeals to pet owners and opens up possibilities for creative marketing and product differentiation in the pet industry.
3. Holistic Pet Well-being - The combination of natural ingredients in pet beverages, aimed at enhancing pets' overall well-being, highlights the rising demand for holistic and natural solutions in the pet industry.
Industry Implications
1. Pet Product Manufacturing - The production and development of unique pet beverages, such as non-alcoholic beer for dogs, presents an opportunity for pet product manufacturers to diversify their offerings and cater to the evolving needs of pet owners.
2. Food and Beverage - The introduction of non-alcoholic beverages for pets opens up a new market segment in the food and beverage industry, creating opportunities for manufacturers to explore innovative product development for pet consumption.
3. Marketing and Advertising - The branding and marketing of pet beverages with familiar visual cues can be a disruptive innovation opportunity for marketing and advertising professionals to create unique and engaging campaigns targeting pet owners.