In an effort to meet the increased demand for spirits with lower-ABV, Beefeater recently expanded its portfolio with the introduction of the Beefeater Botanics Lemon and Ginger. Made from gin base and distilled botanicals, the beverage boasts a 27.5% ABV that contains no added sugar, artificial flavors, or sweeteners.
Murielle Dessenis, global brand director, commented on the inspiration for the launch, stating: "For us, innovation is about driving the premium, quality credentials of Beefeater but also responding to key consumer trends in each market to offer our core target consumer, 25-34-year-old urban explorers, something new and exciting. We know that for these consumers social connections are important and Beefeater Botanics will open up new drinking options not only to recruit new consumers into the brand but the wider gin category."
Lower-ABV Spirit Drinks
Beefeater Debuts Lower-ABV Spirit Drink: Beefeater Botanics Lemon & Ginger
Trend Themes
1. Lower-abv Spirits - The trend of creating lower-ABV alcoholic beverages like Beefeater Botanics Lemon & Ginger presents an opportunity for beverage companies to attract health-conscious consumers and expand their product lines.
2. Distilled Botanicals - The use of distilled botanicals in the production of Beefeater Botanics Lemon & Ginger highlights the trend of incorporating natural and unprocessed ingredients to enhance the flavor and health benefits of alcoholic beverages.
3. No Artificial Flavors or Sweeteners - The trend of creating alcoholic beverages without artificial flavors or sweeteners, seen in the production of Beefeater Botanics Lemon & Ginger, presents an opportunity to attract health-conscious consumers and differentiate products from competitors.
Industry Implications
1. Alcoholic Beverages - The trend towards lower-ABV spirits and the use of natural ingredients like distilled botanicals and the exclusion of artificial flavors and sweeteners present opportunities for growth and differentiation in the alcoholic beverage industry.
2. Health and Fitness - The trend towards lower-ABV spirits and the use of natural ingredients like distilled botanicals and the exclusion of artificial flavors and sweeteners reflect the increasing consumer interest in health and wellness, and present opportunities for growth in the health and fitness industry.
3. Hospitality and Tourism - The trend towards lower-ABV spirits and the use of natural ingredients like distilled botanicals and the exclusion of artificial flavors and sweeteners present opportunities for the hospitality and tourism industry to cater to health-conscious consumers and offer unique experiences with innovative products.