Verde Farms, a leading brand of organic, 100% grass-fed, and pasture-raised beef, is thrilled to announce its brand relaunch and inaugural consumer-focused campaign, "Beef From A Better Place". This initiative targets health-conscious consumers who prioritize high-quality, ethically sourced beef.
Since its inception in 2005, Verde has been offering beef from free-roaming, pasture-raised cattle, free from antibiotics and added hormones. The company is proud of its commitment to both health and sustainability. CEO Dana Ehrlich said, "Verde is the future of meat," and highlighted the company's new branding that echoes its core beliefs.
Verde's relaunch includes dedicated efforts toward regenerative agriculture, a new brand look that emphasizes "Beef From A Better Place," and a 360° marketing campaign spread across various media platforms. The brand will also extend its nationwide distribution via partnerships with leading retailers and food service providers. As the top supplier of organic, 100% grass-fed and pasture-raised beef in the U.S., Verde will continue to uphold its quality standards, offering products processed in its state-of-the-art, certified facility in Pedricktown, NJ
Ethically Sourced Beef Campaigns
Verde Farms Announces the 'Beef From A Better Place' Campaign
Trend Themes
1. Regenerative Agriculture Practices - Verde Farms' initiative towards regenerative agriculture practices can disrupt the beef industry by promoting sustainable and eco-friendly methods for raising cattle.
2. Consumer-centric Marketing Campaigns - Verde Farms' 'Beef From A Better Place' campaign targeting health-conscious consumers can disrupt the meat industry by emphasizing the importance of ethically sourced beef in the customers' purchasing decisions.
3. Expansion of Organic and Grass-fed Products - With more customers prioritizing ethically sourced and organic products, the beef industry has an opportunity to disrupt the conventional methods and expand their offerings to include more organic and grass-fed options like Verde Farms.
Industry Implications
1. Meat Industry - Verde Farms' emphasis on ethically sourced and sustainable beef practices can disrupt the conventional meat industry by encouraging more responsible and eco-friendly production methods.
2. Retail Industry - With Verde Farms' new nationwide distribution partnerships, the retail industry has an opportunity to disrupt the meat supply chain by offering more organic and grass-fed beef options to consumers.
3. Food Service Industry - The food service industry has an opportunity to disrupt the conventional meat supply by offering more ethically sourced and sustainable beef options to consumers through partnerships with suppliers like Verde Farms.