It is very fitting that this last collection of photos from the infamous Victoria Beckham Marc Jacobs ads comes with the announcement that she will not be staring in next season's advertising campaign. Thankfully, Jacobs confirmed, "We're using models next season." However, Marc was quick to point out that the quirky campaign had worked very well, saying "It was a huge success for both of us."
The new images by fashion photographer Juergen Teller show Victoria in a heavy fake tan with an exposed bra, a fashion statement reflective more of the trademark look of troubled singer Amy Winehouse. The avant garde outfit is complemented with oversize blue gloves that look more suitable for scrubbing toilets and floors than high fashion modeling.
I, for one, am glad it is over. I enjoyed the quirkiness and uniqueness in the beginning, but now it just feels strange and forced. Maybe if they had released all the images together it would have worked and made sense, but the way the campaign unfolded with few pictures at a time made them lose their context and focus. Victoria just looks lost with that vacant stare on her face and the robotic "I'm a teapot" pose.
Robotic Teapot Poses
Beckham's Last Marc Jacobs Ads
Trend Themes
1. Fashion Industry Shift Towards Diversity and Inclusivity - Opportunity for brands to feature a wider range of models and promote diversity and inclusivity in advertising campaigns.
2. Increased Use of Models and Creative Direction in Advertising Campaigns - Opportunity for brands to experiment with different creative approaches by utilizing models and innovative concepts in advertising campaigns.
3. Decline of Traditional Celebrity Endorsements - Opportunity for brands to explore new and unconventional ways of promoting products without relying on traditional celebrity endorsements.
Industry Implications
1. Fashion Industry - The fashion industry can benefit from these trends by re-strategizing marketing campaigns and adapting to changing consumer preferences.
2. Advertising Industry - The advertising industry can capitalize on these trends by exploring new and innovative approaches to reaching target audiences.
3. Marketing Industry - The marketing industry can leverage these trends by utilizing data-driven insights to develop and execute effective advertising strategies.