With a beauty ad called #ForgetFlawless, cosmetic brand Vichy urges women to find fault with their attitudes rather than their appearance in the mirror. The commercial stars a diverse range of women grumpily getting ready in the morning, disheartened by what they see in the mirror. These ladies are given a quick pep talk by their confident, self-loving reflections, bringing outrageous beauty standards back into perspective.
In an age where pop culture songs stress perfection with lyrics like "I woke up like this," Vichy's beauty ad is a refreshing reminder to let natural beauty shine first and foremost.
Other cosmetic, beauty and fashion brands have approached these sort of issues in similar ways, but rather than having a tone that's heartwarming, sad or heavy, Vichy's #ForgetFlawless is all about getting the message across with humor.
Backtalking Beauty Ads
Vichy's Newest Commercial Urges Consumers to #ForgetFlawless
Trend Themes
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Body Positivity Promotion — Brands can promote body positivity and self-love by emphasizing natural beauty in their advertising campaigns.
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Humorous Advertising — Using humor in advertising campaigns can be an effective way to deliver a serious message in a way that resonates with audiences.
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Diverse Representation — Featuring a diverse range of people in advertising can help to promote inclusion and make brands more relatable to a wider audience.
Industry Implications
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Cosmetics — Cosmetic brands can take a more positive approach to marketing by promoting self-love and natural beauty rather than unattainable beauty standards.
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Fashion — Fashion brands can also promote body positivity and inclusivity by featuring diverse models and a range of sizes in their advertising campaigns.
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Advertising — The use of humor and diverse representation in advertising can be a disruptive innovation opportunity to make messages more relatable and memorable for audiences.