BeatBox Beverages, the party-themed alcohol brand targeting Millenials and Gens Z, has recently expanded its Party Punch ready-to-drink cocktail lineup to include the 'Tropical Punch' flavor. The brand is entwined with the party culture and has sponsored major music festivals across America including Rolling Loud, Imagine Music Festival, and Splash House.
The new Tropical Punch is a refreshingly crisp cocktail that boasts a low-calorie formula and is free of gluten and glass. Consumers can ensure a high value as one 500 ml box of the beverage is the equivalent of four beers, three glasses of wine, or just over three mixed drinks. The new Party Punch addition will ensure consumers can quickly get into the party mood.
Eco-Friendly Fruit-Infused Cocktails
Beatbox Beverages Debuts a New Tropical Punch Flavor
Trend Themes
1. Eco-friendly Cocktails - Creating cocktails that are eco-friendly can be a new trend. Bars can embrace natural ingredients or biodegradable materials in their drinks and decorations.
2. Low-calorie Cocktails - Emphasizing low-calorie cocktails will be a new trend given its potential market to women and health-conscious individuals. The development of innovative low-caloric alcoholic drinks and packaging can reduce the guilt factor of consuming alcoholic beverages.
3. Partying From Home - Partying from home will emerge as a new trend for socialization purposes. Home party-centered items such as home bar kits, game night kits, and DIY cocktail kits can be a potentially successful market with this trend.
Industry Implications
1. Alcoholic Drinks - Alcoholic beverage companies should seek to develop environmentally friendly and lower-calorie drink options to satisfy eco-conscious and health-conscious customers and capture sales opportunities.
2. Event Promotion - Festival and concert promoters should incorporate eco-friendly and sustainable practices to improve their environmental impact and appeal to green consumers.
3. Home Entertainment - The entertainment industry can create products and services around home party needs and capture sales opportunities of this emerging trend. Streaming platforms can offer party game applications or collaborations with alcoholic brands to market at-home party kits.