The Japanese somehow know how to do almost everything right and that includes the Beams SS11 collection. Constantly taking men's fashion to the next level, it is full of both experimental and subtle styles and outfits.
Modeled by a slew of successful Japanese men including Nigo of BAPE, Verbal of Ambush and Masamichi Katayama of Wonderwall, the Beams SS11 collection features classic chambray shirts to loud polka-dot jackets.
Daring Dapper Fashion
The Beams SS11 Collection is Full of Experiment and Subtle Designs
Trend Themes
1. Japanese Men's Fashion - There is an opportunity to disrupt the men's fashion industry by incorporating experimental and subtle styles similar to those found in the Beams SS11 collection.
2. Mixing Patterns - The trend of mixing patterns, such as classic chambray shirts with loud polka-dot jackets, has the potential to disrupt the traditional approach to men's fashion.
3. Celebrity Model Collaborations - Collaborating with successful individuals in different sectors or industries, such as Verbal of Ambush and Masamichi Katayama of Wonderwall, can disrupt traditional fashion marketing strategies.
Industry Implications
1. Men's Fashion - The Beams SS11 collection presents an opportunity for disruption to traditional men's fashion concepts and conventions.
2. Marketing - Incorporating non-traditional models and celebrity collaborations similar to those in the Beams SS11 collection could disrupt the traditional marketing strategies used in the fashion industry.
3. Retail - There is an opportunity for retailers to incorporate experimental and subtle styles similar to those found in the Beams SS11 collection and disrupt traditional men's fashion retail concepts.