Japanese brand and retailer BEAMS just put out its BEAMS 2012 Fall/Winter look book that contains some smart-looking seasonal pieces.
BEAMS' collection of autumn-wear consists of a mixed variety of outdoor apparel that boasts a relaxed feel. The puffy vests, all-over print button-ups, sneakers, jackets, graphic gloves and caps all comprise this British-inspired men's line. It seems that a significant amount of attention was put into the styling and set-up of this look book, as each photograph does a great job of bringing the attention to each unique article of clothing.
Photos for the BEAMS 2012 Fall/Winter look book were shot by Osamu Yokonami and styled by Shun Katagai. The model pictured is named Oliver.
Relaxed Autumn Hipster Campaigns
The BEAMS 2012 Fall/Winter Lookbook Has Relaxed Outerwear
Trend Themes
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Relaxed Autumn-wear — The relaxed feel of BEAMS' autumn collection presents opportunities for comfortable and casual fashion innovations.
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British-inspired Men's Line — The British-influenced aesthetic of the BEAMS lookbook opens up possibilities for creative and sophisticated menswear designs.
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Attention to Styling and Set-up — The emphasis on styling and set-up in the BEAMS lookbook suggests opportunities for innovative visual storytelling and brand presentation.
Industry Implications
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Fashion — The BEAMS lookbook showcases opportunities for fashion brands to explore relaxed and British-inspired designs for the autumn season.
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Photography — The photography style used in the BEAMS lookbook presents potential for photographers to experiment with capturing the relaxed atmosphere and attention to detail.
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Modeling — The BEAMS lookbook featuring model Oliver highlights opportunities for male models to showcase their versatility and embody different aesthetics.