Jessica Wertheim collaborated with stylist Anna Rohrig to create this beachy editorial for C-Heads.
Brown-eyed model Jennifer appealed to Wertheim because of her "Americal Apparel cross Calvin Klein type of feel." Indeed, the fresh-faced 20-year-old wouldn't look out of place modeling for either of those brands. Jennifer, who is new to Hawaii, was photographed on the beautiful, secluded area of North Shore bay wearing a cut-out swimsuit, casual denim and a black maxi dress.
Unlike most beach editorials, which feature models wearing full faces of makeup, Jennifer's hair and makeup styling was kept to the absolute minimum. I must say, it was refreshing to see her face almost bare, turned up gratefully towards the sun.
Bare-Faced Beach Editorials
Jessica Wertheim Photographed This Beachy Editorial for C-Heads
Trend Themes
1. Minimalist Beach Editorials - Opportunity for brands to showcase natural beauty and simplicity in beach-themed fashion campaigns.
2. Authentic and Relatable Models - Brands can capitalize on using models with a fresh-faced, everyday look to resonate with consumers.
3. Secluded Location Shoots - Opportunity for brands to explore lesser-known or hidden beach locations for unique and captivating photoshoots.
Industry Implications
1. Fashion - Fashion brands can employ minimalist styling and utilize relatable models for their beach-themed collections.
2. Photography - Photographers can experiment with secluded beach locations for editorial shoots to create visually striking images.
3. Beauty and Cosmetics - Beauty brands can promote the idea of natural beauty and minimal makeup in beach-inspired campaigns.