The minimalist design of bikini bottoms and speedo suits makes it hard for one to express their individuality, which is why Japanese retailers BoDivas have introduced 'Beachtails' -- dangling jewelry that hangs from one's bathing suit bottom.
Hanging between the legs, these charms are an oddity that are sure to grab the attention of fellow sun bathers. Each design features a funky charm with a jewel at the end, making for an allegedly uncomfortable but fashionable beach experience. The company behind these designs focus primarily on the creation of sensual jewelry pieces intended to be worn in private, but have since expanded their brand to incorporate cheeky pieces such as the Beachtail, which can be worn in public, too.
Dangling Bikini Jewelry
Beachtails are Jewelry Pieces Designed to Dangle from Bathing Suit Bottoms
Trend Themes
1. Bikini Jewelry - Opportunity for companies to create innovative and fashionable jewelry specifically designed for beachwear.
2. Individuality Expression - The demand for unique and personalized accessories that allow individuals to express their individuality while at the beach.
3. Expand Jewelry Market - Potential for jewelry retailers to expand their offerings and target a new market segment specifically focused on beach jewelry.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into the growing trend of bikini jewelry to offer innovative and stylish accessories for beachgoers.
2. Jewelry Design - Jewelry designers can explore the creation of novel designs and styles for beach-inspired jewelry pieces.
3. Beachwear Industry - The beachwear industry can collaborate with jewelry companies to incorporate innovative and fashionable accessories into their collections.