Nike's latest pair of funky Air Max runners, entitled the 'Beaches of Rio,' sees this shoe company taking a trip south of the border for some vibrant inspiration.
These Beaches of Rio shoes are the final version of this sneaker and this design greatly differs from the first sample of the sneakers presented earlier. Colored in navy blue and accented with orange swoosh signs, these Nike Air Max 95 EM model shoes are brightly colored fashion statements or great cross-training gear, depending on how you wear them.
Probably the most noticeable element of the Beaches of Rio's design is its sandy sole that looks as if Nike took great inspiration from the grainy ocean-side substance that so well defines this Brazilian getaway.
Sandy Soled Sneakrs (UPDATE)
Nikes' 'Beaches of Rio' Shoes are Ocean-Themed Runners
Trend Themes
1. Ocean-themed Shoes - There is an opportunity for shoe companies to create a new trend of designing shoes inspired by various oceans and beaches around the world.
2. Sustainable Sneakers - Sneaker companies can create a trend of incorporating eco-friendly materials in their designs, creating a new category of sustainable sneakers.
3. Customized Soles - There is an opportunity for shoe companies to offer customized sole designs, opening up a new market for personalized footwear.
Industry Implications
1. Athletic Shoe Industry - Companies in the athletic shoe industry can explore the market for unique and creative shoe designs inspired by different environments such as beaches, mountains, and cities.
2. Fashion Industry - The fashion industry can expand its market by offering sustainable and eco-friendly footwear options in their collections.
3. Customization Industry - Companies that offer customization services can shift their focus to footwear and offer customized designs for shoe soles, targeting a new market for personalized footwear.