The Beach Crew collection by Opening Ceremony is complete with beach-ready and surf-inspired pieces that are sure to convince anyone that you're a Cali-born surfing superstar. The collection, which features pieces for both men and women, perfectly embodies the surfer's lifestyle.
The designers selected a palette of soft pastels, making the clothes from this collection appear as if they, like their wearers, have spent a little bit too much time in the sun. From the graphic t-shirts to the printed baseball jackets to the basic elastic-band shorts, the Beach Crew collection is the perfect combination of surf-inspired and summertime preppy styles. The Beach Crew collection is available for purchase online at the Opening Ceremony website.
Sunny Surf Styles
The Beach Crew Collection by Opening Ceremony is Totally Beach-Ready
Trend Themes
1. Surf-inspired Fashion - Disruptive innovation opportunity: Create sustainable and eco-friendly surf-inspired clothing using recycled materials.
2. Gender-inclusive Collections - Disruptive innovation opportunity: Develop gender-neutral beachwear options that cater to a diverse range of customers.
3. Pastel Color Palette - Disruptive innovation opportunity: Introduce pastel-colored activewear and swimwear for a fresh and trendy look at the beach.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Combine technology and fashion to create smart clothing that enhances the surfing experience.
2. E-commerce - Disruptive innovation opportunity: Utilize virtual reality technology to provide an immersive online shopping experience for beachwear.
3. Sustainability - Disruptive innovation opportunity: Develop eco-friendly surfboard materials and manufacturing processes to reduce environmental impact.