Beach Bum Rum, a Mauritian rum brand, secured distribution of its products in India through Alcohaulers. The rums were developed by David Adamson, a Scottish entrepreneur who sought to capture the spirit and flavor of Mauritius through a rum. Adamson visited the island on a trip in 2016 and has since honored the country through his brand.
The brand's range includes the Beach Bum Rum Gold and the Beach Bum Rum Silver. Both offerings are bottled at 40% ABV. In the last five years. India's drinks industry has seen rapid growth as consumers search for authentic craft products. Beach Bum Rum will roll out in Bangalore, Goa, and Mumbai to start. With help from Alcohaulers, the spirits company will focus on premium on-and-off-trade venues.
Tropical Rum Distributions
Beach Bum Rum Secured Distribution with Alcohaulers in India
Trend Themes
1. Craft Spirits Boom in India - As the Indian drinks industry sees rapid growth, there is an opportunity for more craft and premium spirits to enter the market.
2. Global Expansion of Tropical Rum Brands - With the success of Beach Bum Rum securing distribution in India, there is an opportunity for other tropical rum brands to expand globally.
3. Authenticity in Spirit Development - The success of Beach Bum Rum highlights a consumer desire for authentic and unique flavors in spirit development.
Industry Implications
1. Alcohol Distribution - With the expansion of Beach Bum Rum in India through Alcohaulers, there is potential for growth in the alcohol distribution industry in India.
2. Craft Spirits Industry - The growth of craft spirits in India provides an opportunity for entrepreneurs to enter the industry and offer unique and authentic products.
3. Tourism and Hospitality - With the successful launch of Beach Bum Rum in Bangalore, Goa, and Mumbai, there is an opportunity for tourism and hospitality businesses to incorporate the rum into their offerings.