City Barbeque is inviting consumers to take a trip across the South and sample some of the world's best barbeque dishes with a new virtual BBQ road trip challenge called the 'Flavors of America Road Trip.'
The Flavors of America Road Trip is a new menu made up of five regionally inspired menu items from some of the best barbeque states. The new menu includes a stop in South Carolina for the Carolina Goldmine Sandwich, a stop in Missouri for Crispy Fried Ribs, and visits to Tennessee, Texas, and Alabama for the Nashville Hot Chicken Sandwich, the Texas-Style Sausage Sandwich, and the Pulled Chicken Sandwich with 'Bama Sauce. City Rewards members who purchase all five of the road trip item will automatically receive an offer for $10 off a future order. Plus, a lucky 500 people will be randomly selected to receive a limited-edition City Barbeque hat and keychain.
Of course, like any good road trip, this menu won't be around for long.
Regionally-Inspired Barbecue Menus
City Barbeque Just Kicked Off its Flavors of America Road Trip
Trend Themes
1. Virtual Culinary Road Trips - Virtual food tours offer opportunities for chefs and restaurants to reach consumers located anywhere in the world.
2. Regionally-inspired Menus - Creating regional menus based on local cultures and flavors can help restaurants to differentiate themselves and attract new customers.
3. Gamification of Restaurant Promotions - Gamification of promotions like the Flavors of America Road Trip can engage customers, promote sales, and build brand loyalty.
Industry Implications
1. Food and Beverage - The food and beverage industry is increasingly using technology and experiential marketing to create new opportunities for growth.
2. Tourism and Hospitality - Tourism and hospitality industry can collaborate with local restaurants to offer virtual food tours that showcase regional cuisine.
3. Gaming and Entertainment - The gaming and entertainment industry can collaborate with the restaurant industry to offer promotional games, points systems, and customer incentives that build brand loyalty and encourage repeat visits.