BBDO Toronto recently created a video that raises awareness about sexual inequality in the workplace. Despite the fact that women currently make up nearly half the workforce, many offices are still designed according to antiquated standards that prioritize the needs of men. This video points out how office temperature is one workplace feature that needs to be updated for the modern age.
BBDO Toronto's video begins with an image taken of the agency's executive creative director Denise Rossetto and copywriter Jamie King. In the photo, Rossetto is seen bundled up in a scarf and toque, while King sits in shorts and a T-shirt. The video then goes on to explain how office temperatures are largely set according to a standard developed in the 1960s that was "based on the metabolic rate of 40-year old, 154 pound men."
The video ultimately helps to shed light on institutionalized sexism in the workplace by drawing attention to a common problem.
Workplace Temperature PSAs
BBDO Toronto's New Video Point Out Sexual Inequality in the Workplace
Trend Themes
1. Gender Equity in Workplace Design - Opportunity for disruptive innovation: Develop workplace design solutions that prioritize the comfort and needs of all employees, regardless of gender.
2. Modernizing Office Climate Control - Opportunity for disruptive innovation: Create smart climate control systems that use advanced technology to regulate office temperatures based on individual comfort preferences.
3. Addressing Workplace Inequality - Opportunity for disruptive innovation: Implement policies and practices that promote gender equality in all aspects of the workplace, including physical environment.
Industry Implications
1. Interior Design - Opportunity for disruptive innovation: Redesign office spaces to be more inclusive and adaptable, considering diverse needs and preferences of employees.
2. HVAC Technology - Opportunity for disruptive innovation: Develop advanced climate control systems that optimize energy efficiency while providing personalized comfort for every individual in the workplace.
3. Human Resources - Opportunity for disruptive innovation: Implement policies and create a culture that promotes gender equity and diversity, ensuring a fair and inclusive work environment.