In celebration of the MLB playoffs, Bazooka Bubble Gum joined forces with Topps' Sports & Entertainment division for a baseball-themed giveaway. Fans now have the chance to win a prize pack that features the new limited-edition set of Bazooka Baseball Cards that feature the Original Bazooka Joe Gang as well as a Big League Baseball Collector's Case from Topps and Classic Bazooka Bubble Gum.
Alongside this fun giveaway, Bazooka also unveiled its 'Bazooka Joe Face' filer on Instagram. Fans can now see what they would look like as the comic strip character. So far, the filter already has four thousand impressions with fans like Comic Book Men star Ming Chen sharing their enthusiasm about the filter.
Gum-Branded Baseball Giveaways
Bazooka Debuts a Baseball Cards Giveaway and Instagram Filter
Trend Themes
1. Limited-edition Baseball Giveaways - Opportunity for brands to collaborate with sports organizations for exclusive merchandise giveaways.
2. Augmented Reality Filters - Growing trend of brands creating interactive filters on social media platforms to engage with their audience.
3. Social Media Influencer Engagement - Increasing use of social media influencers to promote brand giveaways and engage with fans.
Industry Implications
1. Sports Merchandise - Opportunity for sports merchandise brands to partner with baseball organizations for limited-edition giveaways.
2. Digital Marketing - Growing demand for digital marketing agencies specializing in the creation of interactive filters for social media platforms.
3. Influencer Marketing - Rising need for influencer marketing agencies to connect brands with social media influencers for promotional campaigns.