Picking up a candy bar at a convenience store when feeling hungry is a common practice by many consumers, so the Battle Bites bars have bene created as a way to help change this unhealthy habit.
The bars are low in sugar, high in protein and positioned as a tasty alternative to high calorie and high sugar varieties that you'll find in corner stores. Each bar contains 20 grams of protein, less than three grams of sugar and under three grams of carbs to make them suitable for those who are on more restrictive diets.
The Battle Bites bars are also non-GMO and will be available for purchase in three flavor options including 'Cookies & Cream,' 'Chocolate Caramel' and 'Choc Coconut.'
Alternative Candy Bar Snacks
The Battle Bites Bars are a Sweet Treat for Avoiding Chocolate Bars
Trend Themes
1. Healthy Snacks - Opportunity to disrupt the candy bar market by offering a healthier alternative with low sugar and high protein content.
2. Protein Bars - Disruptive innovation opportunity in the protein bar industry by introducing new flavors and promoting low sugar and carb content.
3. Alternative Diets - Opportunity to cater to consumers on restrictive diets by offering candy bar alternatives with low sugar, low carb, and high protein.
Industry Implications
1. Health Food - Opportunity to disrupt the health food industry by creating alternative candy bar snacks with healthier ingredients and nutritional benefits.
2. Fitness Supplements - Disruptive innovation opportunity in the fitness supplement industry by introducing protein bars with indulgent flavors and low sugar content.
3. Convenience Stores - Opportunity for convenience stores to offer healthier snack options by stocking up on alternative candy bar snacks with low sugar and high protein content.