Craft alcohol company Ableforths created a new Bathtub Gin, a copper pot-distilled award-winning liquor. This gin is first made with coriander, juniper and other fragrant botanicals, followed by adding six more botanicals that capture the flavors of cassica, orange peel, juniper, cardamom, coriander and clove.
By meticulously infusing each ingredient, this company has created a one-of-a-kind flavor character made to be mixed into a gin and tonic or left on its own. When the process is finished, the gin is then finished in unique bottle that is once wrapped then strung and waxed by hand. The brand created five different versions of the Bathtub Gin including Cask-Aged, Navy-Strength, Cask-Aged/Navy-Strength, Old Tom and Sloe Gin.
Meticulously Processed Gins
Ableforth Created a New Copper Pot-Distilled Bathtub Gin
Trend Themes
1. Craft Alcohol - The trend of meticulously processed gins highlights the opportunity for craft alcohol producers to create unique flavors and experiences.
2. Artisanal Distillation - The use of copper pot-distillation in creating Bathtub Gin showcases the potential for artisanal distillation methods in the spirits industry.
3. Handcrafted Packaging - The hand-wrapped and waxed bottle of Bathtub Gin suggests a disruptive innovation opportunity for premium, handcrafted packaging in the liquor market.
Industry Implications
1. Craft Alcohol Industry - The meticulous processing of gins presents an opportunity for craft alcohol brands to differentiate themselves and cater to discerning consumers.
2. Spirits Distillation Industry - The use of copper pot-distillation in Bathtub Gin indicates a potential shift towards artisanal distillation methods in the spirits industry.
3. Packaging Industry - The hand-wrapped and waxed bottle of Bathtub Gin suggests a potential niche for handcrafted and premium packaging solutions providers in the liquor market.