The Bathing Ape Coca-Cola capsule collection fuses the brand's iconic camo print with the soda giant's signature red hue.
The limited-edition print will cover everything from T-shirts and polos to hoodies and button-ups. Several of the shirts will feature a logo of the primate quenching his thirst with the iconic beverage, drank straight out of a retro glass bottle. Other motifs in the collection include the Coca-Cola transport truck and an image of the retro glass bottles in a six-pack. Not one to discriminate, the BAPE x Coca-Cola collaboration will feature everything in men's and women's sizes.
Finally, the collection is accessorized by a G-SHOCK watch (from a previous collaboration), as well as a yoyo and drinking glass in which you can enjoy your delicious, cold pop. Fans of Coca-Cola will definitely enjoy this limited-edition collection.
Iconic Cola Collections
The Bathing Ape Coca-Cola Collection Features a Thirsty Primate
Trend Themes
1. Limited Edition Collaborations - Companies with iconic products can leverage their brand recognition to create buzzworthy collaborations with other high-profile brands. The Bathing Ape Coca-Cola collaboration is a great example of this trend.
2. Merge Pop Culture with Iconic Brands - Designers can use the power of pop culture and famous brands to create unique and trendy products that attract loyal customers. Bathing Ape's use of Coca-Cola branding in their collection demonstrates this potential.
3. Thirst for Retro Brands - The resurgence of vintage branding and nostalgia opens up inventive opportunities for brands to release modern versions of beloved products, as seen in the retro glass bottle motif in the Bathing Ape Coca-Cola collection.
Industry Implications
1. Fashion and Streetwear - Collaborations between fashion brands and other industries/brands can elevate their creative possibilities while creating excitement among collectors and fans.
2. Beverage and Food - The use of new designs and vintage branding can help food and beverage companies market their products more effectively and carve a niche in the highly competitive market.
3. Lifestyle and Accessories - Creating unique and innovative lifestyle products can generate buzz and draw loyal customers, which is evident in Bathing Ape's Coca-Cola collection, which includes a G-Shock watch and a yoyo.